Nupath Foods Inc Essay

James Ornath read the latest sales figures with a great deal of satisfaction. The vice president of merchandise at Nupath Foods, Inc., was glad to see that the marketing campaign to improve sagging sales of Prowess cat food was working. Sales volume of the product had increased 20 percent in the past quarter compared with the previous year and market share was up.The improved sales of Prowess could be credited to Denise Washington, the brand private instructor responsible for cat foods at Nupath. Washington had joined Nupath less than two years ago as an assistant brand manager after leave a similar job at a consumer products firm. She was one of the few women in marketing management at Nupath and had a promising career with the company. Ornath was pleased with Washingtons work and tried to let her know this in the annual performance reviews. He now had an excellent opportunity to reward her by offering the recently vacated model of market research coordinator. Although technica lly only a lateral research was not the route to clear up management in most organizations, Washington thought. She had been sidelined.After a long silence, Washington managed a weak Than you Mr. Ornath. She was too bewildered to protest. She wanted to collect her thoughts and reflect on what she had through with(p) wrong. Also, she did not know her boss well enough to be openly critical. Ornath recognized Washingtons surprise, which he naturally assumed was her positive resolution to hearing of this wonderful career opportunity. He, too, had been delighted some(prenominal) years earlier about his temporary transfer to marketing research to round out his marketing experience. this move will be good for both you and Nupath, said Ornath as he escorted Washington from his office.Washington had several tasks to complete that afternoon but was adequate to(p) to consider the days events that evening. She was one of the top women in brand management at Nupath and feared that she was b eing sidelined because the company didnt want women in top management. Her previous employer had made it quite transfer with a modest salary increase, the marketing research coordinator job would give Washington broader experience in whatsoever high-profile work, which would enhance her career with Nupath. Few people were aware that Ornaths own career had been boosted by working as marketing research coordinator at Nupath several years before.Denise Washington had also seen the latest sales figures on Prowess cat food and was expecting Ornaths call to meet with her that morning. Oranth began the conversation by before long mentioning the favorable sales figures, and then explained that he wanted Washington to take the marketing research coordinator job. Washington was shocked by the news. She enjoyed brand management and oddly the challenge involved with controlling a product that directly affected the companys profitability. Marketing research coordinator was a technical support positiona backroom jobfar removed from the companys bottom-line activities.Marketing clear that women couldnt take the heat in marketing management and tended to tail end women in technical support position after a brief term in lower brand management jobs. Obviously, Nupath was following the same juicy plan. Ornaths comments that the coordinator job would be good for her was just a nice way of saying that Washington couldnt go any further in brand management at Nupath. Washington was now faced with the difficult decision of confronting Ornath and trying to change Nupaths sexist practices or submitting her resignation.Discussion head word 1. What symptom(s) exist in this case to suggest that something has gone wrong? 2. Diagnose the underlying problems that have led to these symptoms. 3. What actions should the organization take to correct these problems?