The Case of Coca Cola Gaining a Stake in Innocent Drinks Assignment

The Case of Coca Cola Gaining a Stake in Innocent Drinks - Assignment ExampleThe management body of Innocent however confided that in terms of consumer responsibility they would remain the same in terms of generating native and healthy crossways to the consumers while rendering valuable information as to the contents on the product packages and also working in terms of rendering philanthropic funds. They further mentioned that get toing of funds through the selling of a certain portion of the companys stake would erect in enhancing the potential of the concern to implement responsibilities striked to the consumers and the society in general (Sweney, 2009). Evaluation of the Selling Activity of Innocents Stake to Coca Cola The evaluation of the impact of the embodied sell out of Innocents Stake to Coca Cola on Innocents own image can be make rear endd along certain views and ideologies related to marketing and consumer philosophy. Firstly it needs to be understood that the cur rent age of consumption does not only relate to customer satisfaction at the subsistence level. Rather it tends to stream out from the level of subsistence to the level of maximization of consumer benefits and other parameters related to leisure, comfort and luxury. This era of change in consumers demand patterns has greatly emerged owing to the abundance of resources not only relate to the physical and economic level but where such resources relate to the sociological and cultural triggers that in turn is governing the changes in consumption ideologies. This era of abundance in terms of psychological, sociological and physical resources has also led the consumers to gain a breakthrough from the traditional notions where a move to gain luxurious and comfortable products was taken on an erroneous note. Changes in the economic and societal life style of the consumers act as potential triggers in making them gain interest in new product categories that would help them gain new reek a nd line up along their social status (Lazer, 1969, p.8). The case of selling of Innocents Stake to Coca Cola relating to the above discussion holds a positive panorama for it would assist Innocent in enhancing its brand and product portfolio. Enhancement of the product portfolio of the juice and smoothie manufacturer would in turn assist the company in penetrating a larger consumer base in the existing markets. Further in addition to gaining funds the above decision of Innocent would largely contribute in its market development activities in foreign markets relating to European regions. Consumers of Innocent through the above change would also gain the chance of earning a taste of other beverages from under the same brand umbrella. The management body of Innocent in the light of selling of a certain portion of the companys stake to Coca Cola also worked largely in the dimension of public relation activities to help in enhancing and sustaining a positive relationship base with the consumer sphere. Richard Reed, Co-Founder of Innocent through public relation activities tended to reassure the consumers that in spite of the sell-off of the companys stake every other thing related to product attributes, packaging and